Being located on the south coast of England has always worked in Bournemouth's favour, as tourists from across Europe flood into the UK via sea.
The town is close to Portsmouth and Southampton, which makes it a convenient stop-off for tourists who have travelled into Britain on Brittany Ferries
According to BBC News Dorset, visitors contribute £425 million to Bournemouth's economy each year and tourism officials are keen to build on this figure.
Local firms and traders have invested £7 million into new projects aimed at drawing more travellers into the town.
These include a Family Adventure Weekend, Christmas ice rink and an extension of the seafront land train.
"Bournemouth has a thriving town centre but it can also be more thriving," Gregg Dunnett of the Bournemouth Town Centre Business Improvement District told the news provider.
Travellers from France and Spain have plenty of places to visit once they disembark from their boat in Portsmouth.
As well as Bournemouth, the likes of Poole and Weymouth are also popular tourist hotspots on the south coast.
Posted by Andrew Smith