Brittany Ferries has joined the Dragon's Challenge, a campaign launched by the Plymouth Herald to raise money for the National Society for the Prevention of Cruelty to Children.
Staff from the company's Millbay offices will be taking part in the project with the aim of generating funds for the Childline call centre in Exeter, which answers calls from children throughout the south-west.
A number of fundraising events will take place at the operator's terminal in Plymouth and also onboard
ferries from Plymouth to Roscoff in northern France and Santander in Spain.
Gareth Bewley,
Brittany Ferries' passenger services manager, said: "At the moment the NSPCC can only deal with around a third of the calls coming in from distressed children in the south-west and we at Brittany Ferries want to help improve that.
"The more money we can raise, the more volunteers they'll be able to train to answer the calls."
Mr Bewley went on to say that Brittany Ferries' passengers are "a big-hearted bunch" and will be keen to take part in the fundraising efforts.
In addition to its services from Plymouth, the company provides
ferries from Portsmouth to St Malo, Caen and Cherbourg, as well as
ferries from Portsmouth to Santander.
Posted by Mark Robinson