DFDS Seaways to launch new site in August

DFDS Seaway is redesigning its website and the new version will be out in August.

The ferry company will then try to reposition itself through the site as more of a short-breaks provider.

DFDS has also added bonuses and promotions to its affiliate marketing strategy and already reported a substantial increase in revenue compared to the same months last year. DFDS has roughly 3500 affiliates that now can win a trip for two, to the Affiliate Summit in Boston, as well as £25 cash-back for the first booking made in the period that goes from mid February to mid April!

Furthermore, affiliates will have dynamic product feeds to be able to provide new offers in real time and DFDS will manage them better.

DFDS Seaways UK Online Marketing Manager, Tom Fotheringham confirmed that the plan now in place works better for them as affiliates strategies are the most cost effective. On DFDS website you will find a short video explaining their Affiliate program.

IJmuiden - Newcastle

1 x Foot Passenger(s) Return

Travelling on: 06/10/2012 - 09/10/2012

£141

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Dover - Calais

Car + 2 Return

Travelling on: 11/06/2012 - 11/06/2012

£19

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Dover - Calais

Car + 4 Return

Travelling on: 16/06/2012 - 16/06/2012

£19

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* Prices are "from prices" and are indicative only

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