People going on holiday or even taking a staycation should not view getting a tan as more important than protecting their skin from the sun.
Kimberley Carter of the British Association of Dermatologists (BDA) said she is concerned that many young people in particular are going out sunbathing without putting on any sunscreen, despite the rising prevalence of skin cancer in this age group.
"The cell damage done by too much sun can lead to cancerous changes in the skin, which won't necessarily show up until many years later," she warned.
It comes after a poll by the BDA found that one in three people have been sunburnt more than ten times, but 64 per cent have never checked their skin for signs of melanoma.
The problem could be the attitude of many Britons, as a Teenage Cancer Trust poll last year discovered 11 per cent of 16 to 24-year-olds believe covering up is uncool.
Sun protection is a big issue at present, with Britain basking in wall-to-wall sunshine and even people taking ferries from Belfast to Stranraer
enjoying temperatures in the high twenties.
Posted by Andrew Smith