Britons who have had enough of the Olympic fever already may want to jump on ferries from Holyhead to Dublin
and enjoy a quiet break in Ireland.
And Tourism Ireland has advised Londoners who want to flee the city to do just that, in its 'Escape the Madness' campaign.
It has created a new film highlighting the appeal of a trip across the water, featuring actor Chris O'Dowd of Bridesmaids and The IT Crowd fame.
Minister of state for sport and tourism Michael Ring said: "This is the latest stage in our €0.5 million (£0.4 million) advertising campaign to promote Ireland during the Olympics and I'm delighted to say that it's great fun."
Visitors to Dublin may find there is a lot less madness on the city's Dart system than the Tube, while few things can be more fun and relaxing than a trip beyond the city to the greenery of the Wicklow Mountains.
Posted by Mark Robinson