Irish Ferries 'making travel fun again'

Irish Ferries has introduced a new advertising campaign designed to position itself as "the carrier putting the pleasure back into travel".

The initiative, which is being launched in the national press, on television and online, builds on recent campaigns that contrasted the drawbacks of flying with the advantages of ferry travel.

Irish Ferries is intending to reinforce its image as the 'low fares ferry company' while challenging the idea that ferry travel is the 'poor relation' of air transport.

Declan Mescall, the operator's head of sales, said: "While Irish Ferries remain the low fares ferry company, we are also driven by our high standards and proud level of customer service, in stark contrast to the low service airlines.

"Having invested €500 million in our services in recent years, we are now primed to drive home the message to any remaining 'doubters' that ferry is not just a cost-effective way to travel to Ireland but also a very pleasurable one."

Irish Ferries has already boosted its profile in the travel industry this year by launching a number of sales, offering lower prices on services including its Pembroke to Rosslare and Holyhead to Dublin ferry crossings.

The company also sails from Rosslare in Ireland to the ferry ports of Roscoff and Cherbourg in France.

Pembroke - Rosslare

1 x Foot Passenger(s) Return

Travelling on: 17/03/2012 - 17/03/2012

£56

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Pembroke - Rosslare

Car + 2 Return

Travelling on: 06/03/2012 - 13/03/2012

£200

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Pembroke - Rosslare

Car + 4 Return

Travelling on: 12/05/2012 - 19/05/2012

£300

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* Prices are "from prices" and are indicative only

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