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Moby Lines strengthens Sardinia presence
Italian ferry operator Moby has acquired five-ship operator Lloyd Sardegna for a rumoured euro 50M ($63M).
The vessels trade under the Linea dei Golfi banner and link Leghorn/Piombino with the Sardinian ports of Olbia and Cagliari.
Lloyd Sardegna was set up in the 1970s by the Marsano family but came fully into Carlo Andrea Marsano's hands when he acquired his brothers 50% stake for euro 25M in 1996.
Moby currently operates 15 ferries connecting Genoa, Leghorn, Piombino and Civitavecchia with Sardinia, Corsica and Elba. The line already has a 35% share of the Sardinia service.
Last week it emerged that Moby had agreed to purchase DFDS 22,500-gt/1,500-passenger-capacity Princess of Scandinavia.
The ship is a sister to the former Prince of Scandinavia, which was bought by Moby two years ago and now trades as Moby Drea on the Leghorn-Olbia run.
Moby has rejected speculation that the new vessel will be placed onto the Naples-Olbia or Cagliari service, but suggested it could run on the highly-competitive Genoa-Porto Torres (northwest Sardinia) service, going head-to-head with Grimaldi/Grandi Navi Veloci's Excelsior and Splendid and Tirenia's Bithia and Janas.
The Prince of Scandinavia was deployed by DFDS between Newcastle,Kristiansand and Gothenburg.
The vessels trade under the Linea dei Golfi banner and link Leghorn/Piombino with the Sardinian ports of Olbia and Cagliari.
Lloyd Sardegna was set up in the 1970s by the Marsano family but came fully into Carlo Andrea Marsano's hands when he acquired his brothers 50% stake for euro 25M in 1996.
Moby currently operates 15 ferries connecting Genoa, Leghorn, Piombino and Civitavecchia with Sardinia, Corsica and Elba. The line already has a 35% share of the Sardinia service.
Last week it emerged that Moby had agreed to purchase DFDS 22,500-gt/1,500-passenger-capacity Princess of Scandinavia.
The ship is a sister to the former Prince of Scandinavia, which was bought by Moby two years ago and now trades as Moby Drea on the Leghorn-Olbia run.
Moby has rejected speculation that the new vessel will be placed onto the Naples-Olbia or Cagliari service, but suggested it could run on the highly-competitive Genoa-Porto Torres (northwest Sardinia) service, going head-to-head with Grimaldi/Grandi Navi Veloci's Excelsior and Splendid and Tirenia's Bithia and Janas.
The Prince of Scandinavia was deployed by DFDS between Newcastle,Kristiansand and Gothenburg.
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