Staging the Irish Open golf tournament at Portrush in County Antrim could help boost tourism in Northern Ireland.
Tourism Ireland has noted the Royal Portrush club estimates 425 million people will watch the action on TV as a number of top stars take to the fairways.
As well as showing off the scenery of the Antrim coast, it may tempt more golf tourists and Tourism Ireland chief executive Niall Gibbons said: "The Irish Open at Royal Portrush presents a wonderful opportunity for us to showcase Northern Ireland on the international stage."
Golf lovers may catch ferries from Liverpool to Belfast
to get to Ulster and enjoy its courses and other attractions.
The event starts on June 30th and 2010 US Open champion Graeme McDowell, who grew up in the town, has told the BBC: "Proud is the best word to describe how I feel right now," adding that it is "going to feel like a major" when the crowds turn up.
Posted by Mark Robinson