is continuing to demonstrate its "commitment to quality" and long-term confidence in the market by making further investments in its fleet and services, says the company.
The ferry operator plans to invest a total of some £26 million on its ferry to Ireland services this year, reports the Daily Mail.
This will see it reintroduce its Express high-speed catamaran on the Troon-Larne route from April, after carrying out a major refurbishment of the vessel.
As part of the upgrade, Club Lounge facilities have been added to the ship for the first time, including the opening of a premium bar on board.
Other additions include entertainment and kids' packs for younger passengers, an improved food and drink offering at the ferry's The Food Court and the introduction of an airline-style at-seat trolley service for refreshments.
A new timetable is also being adopted for sailings this year, with two crossings a day to be made on the route.
P&O is also upgrading its vessels operating on the year-round Cairnryan-Larne route, with Club Lounges being added for the first time, as well as additional children's entertainment and a new food offer.
Simon Johnson, passenger services director of P&O Ferries, told the newspaper: "We've kept investing throughout the challenging economic conditions, demonstrating not only a commitment to quality, but long-term confidence, which people appreciate. That helped us grow past the ten million passenger mark last year."
As well as investing in its ships, P&O has also sought to improve its port and terminal facilities in recent years.
In January this year, for example, work began on a major construction project that will significantly upgrade facilities at the Port of Cairnryan in Scotland, which is owned and operated by P&O Ferries.
The work will include the building of a new roll-on/roll-off linkspan at the port, which should speed up the time it takes vehicles to embark and disembark from the ferry.
Posted by Andrew Smith