Most people used to send postcards when they went away as a way of telling people how their holidays were going and perhaps even showing off about the fantastic time they were having.
This has now changed and most travellers tend to do their bragging on Facebook and Twitter.
Adventure travel expert Ben Fogle said he has noticed a rise in competitive holidaymaking, with lots of Britons even logging on to social networks while they are at the beach to update their status.
However, he warned that this could be detrimental, as it is hard to relax and switch off while you are connected to an internet-enabled device.
"Personally I think it's about setting aside a small amount of time each day and enjoying yourself," the keen traveller commented, suggesting that people could check their emails and resort recommendations from friends once a day before switching their computer off and chilling out.
Taking ferries from Portsmouth to Bilbao
could be popular this year after Enrique Ruiz de Lera from the Spanish Tourist Office UK said the country can offer everything Britons want for an amazing holiday.
Posted by Andrew Smith