You deserve a holiday, says P&O Ferries

P&O Ferries has launched a new promotional campaign encouraging British people to treat themselves to a break this year, releasing adverts with the slogan 'You deserve a holiday'.

The initiative is aimed at people who are concerned about their financial situation and is designed to show that they can catch ferries to France and other European destinations for low prices.

Set to run for three weeks, the campaign includes email promotions which inform customers that they can sail to the continent for as little as £30.

P&O Ferries has also put together television, radio and outdoor advertisements encouraging consumers to consider the option of a ferry break.

The operator provides one of the most popular and convenient ways of reaching France with its ferries from Dover to Calais.

Travellers can also catch ferries from Portsmouth to Bilbao in Spain or sail from Hull to Rotterdam in Holland with P&O Ferries.

Written by Andrew Smith